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Consumer Packaging 2020

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Authenticity with Branding and Packaging

For companies residing in cities, the idea of relating to a customer at personality level may seem overdone at this point—but it still has power. The worlds of design, marketing,…

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Our Favorite Sources for Packaging Inspiration

We’ve compiled a short list of various packaging inspiration sources that can help boost creativity when your surroundings aren’t enough. Even if you live in a city as animated as…

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Simplify Your Packaging for a Better Customer Experience

In this day and age people have close to zero patience when it comes to waiting for information. Luckily enough, we can find out just about anything with a click…

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Brand Story: Clove + Hallow

Sarah Biggers, a makeup stylist in Hollywood with strong Georgia roots, had the know-how and the verve to launch a beauty brand, but she also had a unique vision: a full…

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How To Use Your Brand Voice, Not Lose It

The copy is Jan, Scottie Pippen, New Jersey. The design is Marsha, Michael Jordan, New York. In a visual world, this is natural. Nevertheless, brand voice remains a powerful asset….

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How to Save Money on Branding & Packaging Design

In the world of agency pricing, commas and zeros get thrown around like terrible ideas for brand names at 10 PM, when all logic is finally forsaken. Indeed some agencies…

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How To Send Your Brand to College

Your startup is your baby, we know, but what happens when you, the parent, smothers it, tells it how to look and think and speak? What if you homeschooled your…

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How to Stand Out, Not Stick Out

The key word in Strategic Differentiation is strategic. If built upon sound strategy, differentiation will Stand Out. That’s good. If not, it’ll Stick Out. That’s bad. To land on the right…

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Brand Story: Red Lion

Since 1944, Franklin Electric has been a leading manufacturer and provider of industrial and at-home water pumps. The product technology category innovated over those years, however, the packaging design didn’t….

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How to Choose Your Brand Mission

Many start-ups want to be all things to all people. They’re so enthusiastic about their product/service that it’s difficult to imagine, given the proper marketing budget, a single consumer who…

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Avoiding the Brand Face-Plant

    McDonald’s and Skittles are the latest to pull high profile ads after swift and decisive consumer objections. Skittle’s sin was venial, ratcheting up the gross factor one notch…

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How to Survive the Culture War

#DeleteUber, Pepsi, LL Bean, #grabyourwallet; brand casualties from political insensitivity, whether in the form of apathy or opportunism, have racked up quickly, and the US culture war is just starting….

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3 Branding Tips

Nike, T-Mobile, and Apple are some of if not the biggest players in their respective industries. So how did they get there, and how do they stay there? Find out…

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Brick-and-Mortar Branding Just Got Serious

As it becomes less and less necessary to shop in stores, it becomes increasingly important for those visits to provide valuable experiences. Read about how brands are making the most of their…

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A New Design for Beauty

The beauty industry has a new prize to aim for… The Beauty Innovation & Design Awards (BeautyID Awards) will reward excellence and innovation in packaging, materials, and formulation. Read more about…

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Innovative Food Packaging Design

How do you improve the appearance and shelf-life of food? Innovative packaging design. Check out the article here: http://thinkcreativeusa.com/en/innovations-in-food-packaging-aim-to-improve-presentation-while-increasing-shelf-life/

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Some Very Cool Packaging Design Concept Work…

Author: Derrick Lin / Source: Packaging of the World – Creative Package Design Gallery Creative Agency: mousegraphics Project Type: Concept Location: Athens, Greece Packaging Contents: Tea The Brief: “We launch a new…

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Tostitos Breathalyzer Packaging Design

  Check out Tostitos’s remarkable and potentially life-saving packaging design.   http://www.asicentral.com/news/web-exclusive/january-2017/when-packaging-becomes-the-product/  

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Tiesto’s Rebranding

  Check out the story behind Tiesto’s logo evolution.

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Check Out this Buff New Packaging Design

  Check out the buff new look of Evogen Nutrition: http://www.prweb.com/releases/2017/01/prweb13962279.htm  

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Top Trends In Healthcare Packaging Design

    Check out the top trends in healthcare packaging design:   http://www.packagingdigest.com/standards/pmp-top-7-trends-in-healthcare-packaging-161209

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A Nose for Branding

  Scent is the longest-lasting sense, so why doesn’t it play a real role in branding? In fact, it has been tried before. Check out the story here:   http://www.forbes.com/sites/patrickhanlon/2015/04/20/branding-with-your-eyes-closed/#f7688c3d2c91

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Samsung Branding and Product Design

  Rumor has is that Samsung’s S8 will feature Harman speaker’s and branding. Check out the full article here:   Latest Galaxy S8 rumors point to stereo speakers, Harman branding…

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7 Lucky New Packaging Designs

Captain Morgan’s new packaging design is the bomb. Literally. Check it out along with other new designs on Packaging Digest. http://www.packagingdigest.com/packaging-design/7-lucky-new-packages-of-2016-2016-12-06

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Branding for the Ear

When we think of branding, we think of logso, typography, color palette, and the rest of the core visual assets. What we don’t think of is sound. Nevertheless, a niche…

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Delicious Packaging Design

Great packaging design for food doesn’t just attract consumers, it actually makes food taste better, according to one award-winning designer. Check out the article here. Good packaging makes food taste…

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WeTransfer’s Rebranding Breakdown

WeTransfer’s new logo looks a bit like a tooth, but it’s interesting and fresh, and deezen.com nicely broke down the rebranding effort. Check out the article here.

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Electing Brand Ambassadors

From the juicy scandal surrounding KFC’s rotating cast Colonel Sander’s impersonators, to Old Spice’s announcement that Von Miller, the two-way chicken farmer / NFL linebacker, would be their new spokesperson, brand…

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Welcome to the NBA (National Brands of America)

NBA fans can whine like their favorite marquee player trolling a referee, but nothing will stop the league from stuffing its sweatpants with cash from corporate sponsors beginning in 2017, when…

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Illustrative Branding

Not long ago we posted a blog about Casper’s eye-catching NYC Subway advertising campaign that features witty, wistful illustrations. It seems that they’ve started a trend, and StreetEasy recently jumped…

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Oreo and other Guerilla Marketing Treats

This past Monday, Oreo opened the door to the “Oreo Wonder Vault”, a clearly expensive pop-up guerrilla marketing campaign which, based on online feedback, seems to have been worth every…

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Nike’s Genius Move

In conjunction with Back to the Future Day – the date featured in the series’ second movie, 10/15/2015 – Nike unveiled a technological promise made by that very film. The…

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Branding Lessons from the Donald

In 2015, no brand’s stock has risen higher than Donald Trump’s. More than a month after his candidacy announcement, which was originally dismissed, more or less, as a marketing stunt,…

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2016 Presidential Election Branding

With campaign season firmly underway, much attention is being paid to the branding efforts of 2016’s presidential hopefuls. Some of this attention has been focused on candidates’ logo designs. First,…

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April Fool’s Packaging Design

In the spirit of April Fool’s Day, check out this collection of clever and funny packaging design. Clever Packaging Design Clever Packaging Design Clever Packaging Design Clever Packaging Design Clever…

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Casper Wakes Up Mattress Branding

Thanks to a clever branding campaign – which cohesively included product development, unconventional distribution, and print advertising – Casper Mattress is the first of its product category to achieve a…

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Rebranding Real Estate

Major NYC real estate developments have become brands, using beautifully-architected web design to help build awareness long before the buildings are completed. In most cases these websites match the general…

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We’re “Feeling” Glade’s Branding

In their new high-budget branding campaign, Glade is attempting to redefine what it is they sell: feelings. No, they haven’t branched off into pharmaceuticals; rather they’ve put a twist on…

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A Good Tagline is Worth a Thousand Pictures

When it comes to packaging design, website design, advertising – all forms and forums of marketing – far greater emphasis is placed on the visual rather than the written language….

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Forget Bendgate, It’ll Take a Coup to De-Thrown Apple

Despite Apple’s recent Bendgate scandal, the brand isn’t being impeached anytime soon. They’ll lose a few votes for the moment, but in the end they’ll maintain the same monarchical dominance…

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Guerilla Marketing at its Best

From giant popsicles to Post-It Note suits, please enjoy the following examples of great guerilla marketing. Nikon   Sharpie   Peugeot 308   Bounty   Parkinson’s Victoria   Weight Watchers…

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10 Examples of Creative Packaging Design

You may recognize some of the following creative packaging designs, but if even one is new to you, it’ll be worth the click. Enjoy! Blood of Grapes Origami Beer Beehive Honey Squares…

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ALS Ice Buckets Challenge Branding Conventions, Too

The phenomenal success of the Ice Bucket Challenge has proven a gold mine for  ALS research, however it’s equally valuable as a case study for effective marketing and branding practices….

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Always Brand Like a Girl

After 6 days, Always’ online branding campaign – #ThinkLikeAGirl – has more than 17,000,000 views. That’s impressive, especially for a product that historically lacks much PR value and has been limited,…

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Beyond 101 Branding from Harrys’ Shaving

First Round Review (firstround.com) just posted an excellent, in-depth article on the branding success of Harrys’ – an ordinary product that is making big waves in a 2.5 billion dollar…

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Coca-Cola Steps Up its Game for World Cup Packaging Design

A score of companies – sponsors and otherwise – are known to pounce on the hype preceding playoffs or tournaments, for any number of reasons: they’re eager to seem festive, to…

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Coca Cola’s “2nd Lives” Initiative – (Undercooked?) Branding at its Best

There’s been a decent amount of design and branding buzz since Coca Cola rolled out its “2nd Lives” campaign, which claims to bring a host of fun new uses to…

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Before iOS 8 hits, a brief retrospective

With WWDC 14 beginning just about now, the internet’s abuzz with speculation about what new features – or overhauls – iOS 8 and OS X 10.10 will boast in the…

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Natural American Spirits Re-Package US Tobacco

Natural American Spirits did such a clever branding job that they acquired their very own, court-mandated disclaimer: “No additives does NOT mean a safer cigarette”. Nevertheless, the conscious or unconscious…

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Good Night, Sweet Prince

So HBO Go was actually working last night, and for those of you who tuned in to the network’s hottest show since the Sopranos, we’d like to take a moment…

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UCONN Product Design Beats Kentucky Branding in NCAA Championship Basketball Game

This year’s NCAA Basketball Championship game wasn’t just a battle between UCONN and Kentucky, it was a battle between branding and product design. To explain what I mean by that,…

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The Sweet, and Not-So-Sweet Logos of NCAA March Madness

This year’s winners (so far) in the NCAA basketball tournament are also winners on the design front, as many of them feature recently re-designed logos that far surpass, in one…

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Schadenfreude in the Olive Garden

The internet’s abuzz with witticisms and wry critique of Olive Garden’s recent rebranding efforts, including a logo redesign and menu face-lift.  We’re here to offer our own two cents, and…

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Sochi and the Olympic Brand

Two weeks of winter games are drawing to a close this Sunday, and we should all expect plenty of retrospectives over the weekend.  With ample coverage sure to be given…

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Pin the Tail on the Target – Joy Cho of Pinterest Fame Teams up with a Big Name

Target announced a strategic partnership yesterday, not with a fellow company – but with select Pinterest influencers.  The move is just one in a recent slew of attempts by established…

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Some of the Hottest Personal Bands Going into 2014

Jonah Hill The unexpected golden-boy of cinema, everything Jonah Hill does makes money and, for the most part, receives critical acclaim. His major rebranding occurred with Moneyball, which established him…

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Duracell Turns up the Branding Volume

The new Duracell commercial featuring Derrick Coleman – the inspirational, undrafted Seattle Seahawks running back who was born deaf – successfully earns Duracell a level of emotional brand equity that…

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My Goodness My Guinness!

We’ve all breached etiquette now and again by checking our email at the dinner table, or over-texting during a relaxing night out – and Guinness has something to say about…

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Need a Tissue? Kleenex’s Big Anniversary

Kleenex may be turning 90, but it’s never looked so bold.  With box and print designs that complement any sensibility, the brand has always styled its highly functional products into…

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A Few Ways to Make the Best of the Weather Outside

Here in New York, the sky has finally cleared up, but the streets, sidewalks, and subways are a mess.  For those of you cuddled up for a snow day, here…

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12 Days of Creative Christmas Packaging Designs and Advertisements

Some are new, some are old, but every example below makes creative and memorable use of our favorite holiday season. Hellmann’s Tide Heineken Greenpeace Pedigree Jeep Stihl FedEx Ikea First…

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Revisiting the Logo

“Logo Fatigue” has hit the Chinese luxury market, according to recent reports, which has some brands on edge, and rightly so: the top two percent of the Chinese population accounts…

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I’ll Have a Grande – and a One-Way Ticket to St. Gallen

This Thursday will see the maiden voyage – right on time at 6:36 a.m. – of Starbuck’s innovative new venture: a fully functioning café on board a moving train.  The…

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10 Elegant, Contemporary Package Designs

For both established brands and young ventures, elegance can be a difficult tone to project without seeming stuffy, or worse, unhip.  Here are ten designs, from brands young and old,…

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The Evolution of 5 Iconic Logos

The evolution of Pepsi’s logo has followed a clear route, one that moved further and further toward simplicity, boldness, and clarity. The fact that their latest iteration is the first in brand history…

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10 Funny/Creative Packaging Designs

Now you can have individual abdominal muscles bigger than your fists, and carbs! You don’t often see food packaging swarming with fake insects. Then again, you don’t often see packaging…

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Appealing to Self-Preservation isn’t Appealing

If you live in NYC, you’ve probably noticed the controversial advertisements from the NYC Teen Pregnancy Prevention campaign. Designed to encourage safe sex among teens, the campaign (mis)uses provocative images…

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Big Brains Change Little Things

Created by Ogilvy France, a new series of outdoor advertisements for IBM are physically carrying out their branding message and campaign tagline: “Smart Ideas for Smarter Cities”. One advertisement curls…

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Sometimes Less is Less

For the first time since the creation of the MLS in 1993, New York City will host its own professional soccer team – The New York City Football Club (NYC…

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Rebranding Death

Funeral homes employ a similar aesthetic in design and brand identity wherever you go. Their colors are muted, dark, and the walls are generally decorated, like those in hospitals, with…

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Budweiser Takes Branding Lesson from Sam Adams

Following the example of Sam Adams’ long-running TV campaign, which features the company owner frequently dunking himself in vats of his beer alongside the blue-collar men brewing it, Budweiser recently…

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Chrysler goes Coca Cola, Enlisting Fashion Designer John Varvatos

Perhaps taking a page out of the playbook of Coca Cola, who recently hired Mark Jacobs to revitalize their brand, Chrysler, another classic American company, has hired high-end men’s fashion…

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Nice Guys Finish First

The phenomenal success of Toms shoes and its revolutionary model, in which for every pair sold the company donates one to an impoverished community, was a dramatic illustration that nice…

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Competitive Brands Don’t Fight Competitors

In a new spot created by Crispin Porter & Bogusky and directed by Roman Coppola, Microsoft takes an innovative and super-sly approach to negative advertising by attacking the negative advertising of,…

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Red Bull: A Brand Pushing The Limits

Red Bull’s Stratos space jump, in which Austrian skydiver Felix Baumgartner successfully jumped from a helium balloon 24 miles over the earth last October, was a justifiable media sensation, however it is…

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The Many Guises of Diet Coke

This past year has been a rather exciting one for Coca Cola. On top of being an official sponsor of the London 2012 Olympics, it’s diet-friendly off-shoot named Marc Jacobs…

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Imagemme on Neuropackaging

Gabriel and I had the fortunate experience of being invited to speak at the Dieline Forum out in LA last Friday.  As neuromarketing is one of my big passions, we…

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Meet Your Newest Competition: Apathy

Generally speaking when you create your marketing plan and conduct your SWOT analysis, you look at your direct and indirect competitors and forge ways to outshine them.  This is how…

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The #Social #Olympics

So what’s the big difference between Beijing 2008 and London 2012? Well, since 2008, YouTube now has 147.4 million unique viewers, a huge chunk of the world’s population has a…

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Decoded: Understanding Proper QR Code and NFC Usage for Your Brand

In modern marketing it seems that QR codes and NFC tags are synonymous with ‘cheap and cutting edge.’ Both QR codes and NFC have their shortcomings, however, and misuse of…

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Sugar: Beverage Marketing’s Magic Bullet

The recent beverage debate taking place in NYC has sparked a lot of interest from beverage companies and consumers alike.  In light of this proposed ban, I decided to explore…

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Why the Design Process Should be Interactive

The design process is fundamentally a creative process. Unfortunately, clients who hire a designer for whatever reason (a logo, graphic, website, etc.), often want it to be a straightforward mechanical…

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Does the Athlete Make the Brand, or the Brand the Athlete?

2012 is a year for sports, Charlie Sheen’s much needed rehabilitation, and more sports! With Rafa Nadal winning the French Open (it’s a big deal!!) and the London Olympics just…

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Royal Redesigns

While Brittania may not rule the waves as it once did, Brits definitely have several reasons to be proud with all this Jubillee/London 2012 excitement. Having just acquired my British…

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5 Tips For Effective Cause Marketing

There is a burgeoning trend (or tactic) in consumer products and marketers are convinced it’s directly correlated to brand loyalty.  According to a study conducted by Cone Communications, 87% of…

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Could FarmVille Be Making You A Shop-a-holic?

According to a recently published study “when habitual gaming teaches the brain to rewire its reward mechanism, the brain changes its motivation stimulus.  The brain releases dopamine to reward the…

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TV Land’s Logo Redesign

TV Land flickered onto our sets in 1996. Building on the success of ‘Nick at Nite,’ the classic TV rerun alter-ego of Nickelodeon, TV Land began offering diverse, vintage programming…

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Rock Brand – Top 10 Band Logo Designs

While the first thing that might come to mind when either the Rolling Stones or The Ramones is mentioned is their iconic music, band logos also play a pretty massive…

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Delivering the Delicious: Bakery Packaging

New York City bakeries are just the best. Take that, Paris! It’s not just the sheer quality of New York’s pastries that make this city a culinary hot spot. New…

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Born Consumers

It is a widely accepted notion that a fetus, while in their mother’s womb, will respond to external stimuli.  Countless maternity books encourage listening to music, reading and even talking…

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Celebrity Alcohol Brands: Does the Celebrity Personality Match the Brand Personality?

Drew Barrymore: Barrymore Pinot Grigio. Barrymore, an avid Pinot Grigio drinker, worked closely with SGC Group, the official licensees, to make sure the product was on brand…the Barrymore brand that…

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Brand Loyalty – Research Reveals Consumers Are Expecting More. Can Your Brand Deliver?

Consumers, now more than ever, are expecting greater satiation, rewards and experiences from brands in exchange for loyalty.  A Forrester Research study isolates four key values and what creates the…

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Boardroom Marketing Slang 2012

Inspired by a recent article in Marketing Week that highlights new marketing words that will make it to the boardroom in 2012, we decided to make our own list. Here…

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A Logo Is Not A Brand

Countless organizations come to our agency looking for a “new brand” when in reality what they are looking for is a logo or identity update. The buck stops here.  We…

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An Inside Look at Google+ 2.0

The Google+ redesign has been on the minds of many as of recent, including those at Imagemme HQ. What are our views on the newest version of Google’s premier social…

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A Branding Agency on Debranding

It’s kind of a branding oxymoron.  Brands spend billions of dollars trying to capture consumer attention and mind share, only, at the peak of their life cycle, to do an…

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SMM: Serious Money Maker

Whether you take it seriously or not, social media is a very valuable asset for companies the word over.  It doesn’t matter if you’re a food truck or an international…

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Marketing Mythology: 3 Campaign-Crushing Fallacies

1. Consumers say what they mean and mean what they say: Brands large and small invest significant marketing dollars into focus groups and market research that identifies consumer purchasing behavior…

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Edible Packaging: The Future or Major Faux Pas?

With increasing worries about our environment along with the rising cost of materials, the less packaging you need to hold your product, the better. Brands like Poland Spring have taken…

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Cosmetic Packaging Label Regulations

The FDA has put several measures in place to protect consumers from false or misleading representations on cosmetic packaging. A product qualifies as a cosmetic product if it is “intended…

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Sex Toy Packaging: Goodbye D*ck in a Box

You generally shop for these in the dark of night.  Trench coat clad with the collar popped.  Giant aviator sunglasses disguise your beet red face.  You’d drop dead from pure…

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In-store Brand Experiences Reign Supreme. Learn How To Up The Ante From Some Branding Greats!

The latest study released by Interbrand heralds the importance of multi-sensory experiences in building brand value, especially as we see dramatic shifts to all things digital.  As marketing budgets shift…

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10 Packaging Design Neuromarketing Considerations

1- The eye can only recognize a small portion of the package in high resolution at one time. Once the eye scans it creates the full picture in your brain….

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Inspiration Spotlight! Our Favorite Cosmetic Packaging Designs

Beauty & cosmetic packaging design is one of our fortes and the marketplace is a source of endless inspiration.  Here are a few of our favorite cosmetic packaging designs to…

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Missing the Mark? How to Effectively Target Multiple Markets

It’s marketing 101, define your target market, create a value proposition that appeals to them, satiate a deep need, and consumers will come. Interestingly enough, marketers are often so broad…

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The Secrecy of Speakeasies: Marketing the Unmarketable

The atmosphere is electric. The drinks are expensive. Everyone wants to go. What am I talking about? Why, it’s a speakeasy bar! Promoting a product, place, or service can be…

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Pepsi’s Next (Mis)Step?

Great, iconic package design reminiscent of Crystal Pepsi, or a total design misstep that fails to visually communicate a point of difference?  Imagemme designers Christiaan Rule and Hunter Warren discuss…

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The 2012 Packaging Design Imagemmy Goes To…

It’s award season and we at Imagemme are, unashamedly, getting on the bandwagon. The Grammys and the Oscars? No, no we’ve taken it upon ourselves to make up our own…

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Let’s Get Social! What Businesses Can Take Away From Social Media Week

With over 179,745 tweets and 27,023 check-ins, Social Media Week (SMW) is definitely kicking up a fuss. Taking into account that it’s also Fashion Week, New York has been unusually…

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Has Cupid Lost His Edge or Does Valentine’s Day Need a Marketing Makeover?

Tired of frilly, pink Valentine’s Day cards? Feel like there should be more to this “day of love” other than gauche chocolates and supermarket bought flowers? It maybe time for…

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Selecting The Right Branding Agency For Your Business

Branding is a way of communicating the value of your brand to the world by engaging consumers on an emotional level to create a sense of involvement with the brand. …

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Super Bowl Commercials Reveal An Outdated Take On Marketing

I can’t say I had too many “wow” moments watching this years big budget commercials.  Sure I lol’d a little with the Doritos “Dead Cat Bribe,” what’s funnier than mischievous…

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Packaging Design Spotlight: Waitrose “Love Life”

Last week we posted an article on the limitations of certain food packaging design and how it can lead to consumer confusion and even beget an unhealthy lifestyle. Well, we…

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Is Bad Packaging Design Making You Unhealthy?

When it comes to effective, safe and healthy food packaging design, a few factors come into play.  First there is clear labeling, then there is the packaging itself, and finally…

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The Power of Social Validation in Web Design

Few of us are renegade enough to make decisions without social validation— in life and in our virtual behavior.  More often than not, we look to others to determine how…

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Promotional Packaging – Maximizing ROI

The challenge with packaging design is to create true human connection and evoke emotion all in a matter of seconds.  When consumers make purchases they are inundated with tens of…

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London Olympics 2012: A Branding Success Or Total Eyesore?

Upon it’s launch in June 2007, the Olympics 2012 logo was blowing up the blogosphere.  However, after a recent trip to London where the design has become a part of…

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QR Codes on Packaging Design

QR codes are small, square 2D bar codes. When scanned with a smartphone camera, the code redirects the user to a specific webpage in only a few seconds. These custom…

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New Year, New Products: 5 Tips For Perfect Product Development

You’ve toiled and tinkered with new ideas and are finally putting pen to paper. New product development is an exciting process, but there are several pitfalls new companies can succumb…

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The Best of 2011 Part 3: Game-changing Product Innovation

Every year cell phones get smarter, computers get smaller and televisions get bigger and better.  Product designers are perpetually seeking solutions to make life easier, more efficient and more enjoyable. …

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The Best of 2011 Part 2: Packaging design, The Good, The Great, and The Tragic

As part 2 of our 2011 year in review, we are taking at look at some of this years show-stopping, jaw dropping, packaging design hits and misses. We’ve got to…

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The Best of 2011: Part 1, Holiday Packaging Design

As the year comes to a close, we thought it appropriate to celebrate the year in design in a 3 part series looking at the major highlights of this year….

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America’s Top 10 Tech-Savviest Cities – How Do Their Websites Compare?

According to TravelAndLeisure.com the 10 cities below are America’s Tech-Savviest. But are their tourist websites up to par? Dhanesh Shelat investigates… 1. SEATTLE Thumbs Up: Content is useful, and there…

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Coke’s Big Design Faux Pas

Coca-Cola, the world’s leading beverage company (and the most iconic), pulls the new Coke cans intended to highlight its partnership with the World WildLife Fund, due to consumer confusion. So…

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Good Design – An interview with Creative Director, Andrew Almeter

HD: I’m currently an undergrad graphic design student and came across your team’s work.  After having taken some corporate identity branding classes and packaging design, I fell in love with…

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Using Public Service Marketing to Build Consumer Bonds

How brands and consumers alike are reaping mutual benefit from public service initiatives during times of economical gloom. MarketingWeek recently published an article on how brands are trending towards  plugging…

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Design Spotlight: Dyson on Innovation

If you asked the average man on the street to name some brands of vacuums, chances are he will say Dyson or Hoover, depending on whether he lives in the…

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How to jumpstart your first online marketing strategy – for free!

This article was written by Kevin Kaiser, Director of Marketing for SuretyBonds.com, an online surety bond company, since its inception in 2009. We all know that online marketing is becoming…

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American Censorship Day – What It Means For YOU

Today, Congress is holding hearings on the first American Internet Censorship System. The legislation combines the Protect IP Act, which has been introduced in the Senate, and a House version…

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VANMOOF Bike Design – Product Moofers and Shakers!

Amsterdam is home to some pretty great ideas, the Rembrandt House, the red light district…and now VANMOOF- revolutionary light-weight, rust-free bicycles with solar-powered lights.  These LED wonder lights not only…

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Google+ Rolls Out Brand Pages Just in Time for the Holiday Season

SIX MONTHS SINCE THE LAUNCH OF GOOGLE+, THE WORLD’S MOST POPULAR MAJOR SEARCH ENGINE GIVES DIGITAL MARKETERS WHAT THEY’VE BEEN WAITING FOR. JUST BEFORE THE HOLIDAY SEASON KICKOFF, GOOGLE+ BRAND…

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Marketing Psychology – A Guide to Marketing to the New Brain

“Our brains are rewiring themselves because of multi-tasking, so the new younger generation are in fact more able to multi-task than older generations. This isn’t because they have trained themselves…

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Innovative Packaging – Funkin Good

When it comes to spirit innovation, the UK puts us to shame.  The adult beverage market is becoming increasingly convenience-centric as we see the mushrooming of pre-mixed drinks sold in…

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Getting The Most From Your Agency: How to Minimize Spend and Maximize Output.

We’ve had countless clients over the years come to us with horror stories of huge price tags and tremendous inefficiency from other agencies.  While some agencies might be a mismatch…

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Halloween: Why It’s a Marketing Home Run

Halloween is one of my least favorite holidays.  I know this is a controversial statement, especially in New York, where the parade runs rampant and otherwise sensible adults cast their…

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Johnnie Walker Launches the Blue Label Collection

In collaboration with Diageo and Porche Design Studios, Johnny Walker launches The Blue Label Collection in commemoration of Alexander Walkers 1867 Old Highland Whisky.  It’s rare character and big flavor…

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5 Packaging Design Do’s & Don’ts

Want to be the next Dieline Award winner of 2012?  Well, here are a few sure fire ways to make sure your packaging hits it big and doesn’t make it…

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Pet Marketing – Innovative or Absurd?

Beneful dog food, a Nestle Purina company, has pushed the envelope and taken TV advertising to new heights with its recently launched commercial that communicates directly with canines. The 24-second…

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Andrew Almeter, Mercedes-Benz Fashion Week Creative Genius, Talks Inspiration

Whether you’re a fashionista or not, it’s hard not to notice Fashion Week’s presence in the city.  First, there is Fashion’s Night Out, kick-starting the week of festivities, then if…

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Zara Case Study – Spanish Retailer Finally Moves to Ecommerce. What Were They Waiting For?

September 7, 2011 was an epic day for American fast-fashion fans.  The Spanish retailer, Zara, owned by parent company Inditex, finally launched its ecommerce site.  What on earth took them…

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It USED to be love

This passed weekend I trekked to Flushing Queens for my annual pilgrimage to the US Open. While I didn’t have the pleasure of seeing the love of my life, and…

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Customer Engagement – Incorporating Online Education To Build Brands

AH, LUSH. Since the first time I walked by their store in SOHO, I’ve been forever captivated by the unique combination of scents. I spend more time on their website…

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Applying Design Thinking to Imagemme Innovation

AS AN NYC-BASED BRAND INNOVATION LAB, MOST OF OUR TIME AND ATTENTION GOES TO OUR CLIENTS. BUT SOMETIMES YOU HAVE TO TAKE SOME TIME FOR A LITTLE BRANDING R&R (REFRESHING…

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Brand Consistency – It’s Key, Just Ask Your Brain

[PATTERNS] REFLECT ONE OF THE BRAIN’S OLDEST AND DEEPEST NEEDS—TO FILL THE WORLD WITH LIT PATHWAYS AND OUR LIVES WITH A DESIGN.” –DIANE ACKERMAN, AN ALCHEMY OF MIND Humans are…

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Imagemme Loves il laboratorio del gelato!

We are a team of self-professed foodies and branding junkies, and the equal love of both led us to il laboratorio del gelato for much needed I-team indulgence! The lower…

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Made In America – Branding Pride

A recent poll in the UK showed that consumers wanted an official identity to mark products as uniquely British or “Made in Britain” as a means of quickly identifying home…

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Defining Brand Style: When Words Aren’t Enough

Lots of designers have been there: you show the 3 design concepts outlined in your agreement only to hear your client say, “That isn’t what I wanted at all.” At…

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Brand Recognition – Using Your Packaging as a Vehicle for Value-add

PACKAGING DESIGN PLAYS A VITAL ROLE IN BRAND RECOGNITION. PACKAGE DESIGNERS USE COLOR, TEXTURE AND TYPOGRAPHY TO CREATE SOMETHING INSTANTLY RECOGNIZABLE FOR CONSUMERS TO LATCH ON TO AND REMEMBER WHEN…

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Concept Development – For New Product Launches, Testing is Key

At Imagemme, dozens of great ideas cross our desks every month.  But how do you distinguish which ideas will succeed from the ones that will never make it?  An initiative…

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Customer Retention – Innovation Is Key

In essence, consumer behavior is studying the effect marketing stimuli has on neural receptors.  As marketers we are perpetually studying how to to activate those neural receptors favorably, to capture…

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Design Science – Package and Logo Design: Art or Science? Or Both?

As a consumer (but also a marketing professional), packages that immediately capture my attention are those that push the envelope in terms of design, form & function. Take Puma’s “Clever…

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Brand and Product Innovation: Breakthrough, Platform or Incremental?

Brands are perpetually innovating to keep up with the wants and needs of consumers in order to improve lives in real and meaningful ways.  Yet, innovation can be broken up…

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SEO Best Practices: Do’s and Don’ts

Search engines are frequently developing and improving their already intricate ranking systems for websites. The two most important reasons for this are A: To ensure the most efficient, user-friendly web…

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Social Media Optimization – Getting the Most Out of Online Conversations

Social media websites are demystifying the online shopping process and leveling the playing fields for new brands. Platforms such as Twitter and Facebook provide a library of customer testimonials which…

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Robotics of Humanizing Social Media Content

As a social media “robot,” I communicate with countless different people on a daily basis—people I’ve never met in real life. It involves frequent generation of content, updates and responses…

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Good Products Are Good Stories

I recently heard some advice on how to write a good story by an author friend of mine. He said that his best work has a combination of beauty, meaning…

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Digital Marketing and Brand Ego

It’s marketing 101, define your target market.  Make your product relevant to your target market, build your brand around the same core values as that demographic, and they will buy…

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Email Marketing Best Practices: Rules to Live By

Are your newsletters adhering to email marketing guidelines? So you’ve got a great website, and have been collecting emails for years, but never managed to send anything out.  If you…

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Keyword Research Best Practices

Keyword research, at its core, is market research. Instead of evaluating the acceptance of products or services, you are evaluating consumer acceptance and usage of specific search terms. Terms can…

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